MBA
The MBA program in Serbian, delivered by RBS Belgrade in partnership with Rome Business School from Italy, offers a unique opportunity for the professional development of managers, leaders, and entrepreneurs. Through a modern curriculum and interactive learning, participants will acquire the knowledge and skills needed to make strategic decisions, drive change, and lead teams in a dynamic business environment.
The MBA is aimed at professionals and managers who wish to strengthen and update their skills in the sector and acquire the knowledge and abilities to make the definitive leap into senior corporate management. The MBA at RBS Belgrade follows a part-time format with a strong regional focus. The high-quality faculty and diverse participant profiles create a transformative professional journey that extends far beyond the 10 teaching modules.
MBA Modules
This module provides participants with an understanding of the current global economic, geopolitical, and market environment. The focus is on macroeconomic trends, global risks, and changes in value chains that directly influence business decisions. Special attention is given to the role of AI and digital technologies in shaping international business and new market opportunities.
This module explores how AI can be aligned with business objectives and transformed into measurable business value. Participants learn how to define an AI strategy, identify relevant use cases, and assess ROI and associated risks. Through a practical workshop, participants develop an AI strategy for a specific business scenario.
This module aims to provide participants with concepts and tools covering the basics of traditional PM and familiarizing students with the latest approaches to PM and operations. After attending the class and studying, students should be able to apply their knowledge in project and operations management, understand the importance of aligning project management practices with a company's strategy, critically examine project management information and data to make critical decisions and analyses, examine the types of transformation processes that occur within operations and define the roles and responsibilities of operations managers and the challenges they must face.
This module equips participants with the knowledge and skills to navigate the complexities of modern marketing in a digitally driven world. It explores the evolution of marketing from traditional approaches to the current digital ecosystem, where the boundaries between disciplines have become fluid, and hybrid models of communication and content delivery dominate. The module provides a strategic approach to marketing, emphasizing its integration into broader business and marketing practices. Participants will learn to set measurable goals, create effective marketing strategies. Key areas of focus include customer journey mapping (CJ), creative frameworks for marketing content, interface and user experience design (UI/UX), and the role of data-driven decision-making. By the end of this module, participants will be equipped to approach marketing with a strategic, results-driven mindset. They will develop the skills needed to design impactful marketing initiatives, leverage emerging digital platforms, and create meaningful customer experiences. This module prepares future business leaders to effectively manage and lead marketing efforts in an ever-changing, technology-driven marketplace.
This module presents real-world AI applications through examples from industries such as healthcare, manufacturing, FMCG, and finance. Participants analyze successful projects as well as implementation challenges and common pitfalls. An industry panel provides direct insights from hands-on, real-life experience.
This module gives students insight into Financial statements, Budgets, Forecasting techniques, Purchasing decisions and Laws that regulate the handing and dissemination of financial information.
In an MBA program, the Change Management and Leadership module equips students with the skills to guide organizations through change and lead effectively. It covers strategies for managing and implementing change, including addressing resistance and ensuring sustainable outcomes. Additionally, it emphasizes leadership skills such as decision-making, motivating teams, and fostering a positive organizational culture. The module combines theoretical knowledge with practical skills to prepare students for leading organizations through various challenges.
This module offers a business-oriented understanding of core machine learning algorithms. Participants are introduced to predictive analytics, NLP, computer vision solutions, and recommendation systems. The focus is on understanding capabilities, limitations, and model interpretability - without programming.
This module explains the technological infrastructure required for successful AI initiatives. Participants gain insight into cloud platforms, data architectures, AI integration within IT ecosystems, and vendor selection. Particular emphasis is placed on data security, privacy, and governance models.
This module explores the convergence of AI with other exponential technologies such as IoT, RPA, AR/VR, and edge computing. The focus is on sustainable and responsible AI adoption through ESG principles, ethics, and regulation, including the EU AI Act. Participants develop an understanding of how to apply AI in a long-term, responsible, and sustainable manner.