Lazar
                    
                    
                        Marketing Strategy
                        Expert
                    
                    
                        Brand and Marketing Strategy
                    
                
             
            
                Affiliations:
                
                    PwC Academy Mini MBA SEE – Marketing, Lecturer
                    Business School Lausanne (BSL) E/MBA, Associate Professor
                    University of Ljubljana, Faculty of Economics E/MBA Programme, Lecturer
                    Goldsmiths University London, MA in Promotional Communications, Associate Lecturer
                    Faculty of Media and Communications (FMK), Belgrade, Lecturer
                
                Short professional biography:
                
                    With over three decades of strategic marketing experience, Lazar has established himself as a prominent figure in the field of brand and marketing strategy in Europe.
                    
 He held the position of Head of Brand Planning NACE at the ZOO, Google’s innovative creative think tank in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. Prior to Google, Lazar also served as Planning Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. His impressive client portfolio includes PwC, Lexus, Nandos, Procter&Gamble, Virgin Holidays, Unilever, Glenfiddich, Waitrose, Gap, Diesel, British Gas, Tesco and John Lewis, Triglav, Atlantic Group, Mercator, Bambi, Delta Holding, L’Oreal, UNICEF, Telenor, Adidas, Erste Bank and others.
                    
 He was awarded three times as a ‘Top 10’ digital player on Marketing Direct’s Power 100 list.
                    
 Currently, Lazar is an Associate Professor and Lecturer in digital and traditional marketing at several MBA programmes and universities in Europe. He is the author of several books and a frequent speaker in podcasts and webinars, focusing on marketing evolution in the digital age, new forms of brand storytelling and ethics of marketing and the digital space overall.
                
                Books:
                
                    The Definitive Guide to Strategic Content Marketing
                    No-Copy Advertising
                    Advertising (p)Age
                    Public Relations: Tricks & Tips
                    Marketing: Tricks & Tips
                    Paths around the Signs
                    Flowershop in the House of flowers
                    The Damson Tea
                
             
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