This module aims to share the methodology for developing strategies in any company or organization, whether SMEs or large multinationals. The focus is on developing strategic thinking and a strategic approach to business development to gain a competitive advantage for the company. Examples of strategies, strategic issues, and positive and negative business cases will be shared with students to immerse them in the necessary strategic business approach, which is the goal of the course. An in-depth understanding of markets and competitors' moves from a strategic standpoint will be analyzed with examples to develop a strategic view of business development in students. The strategic approach will ultimately be included in the Strategic Business Plan as the final document of the Strategy Roadmap. "Thinking strategically" is the desired result of the module.

This module aims to provide participants with concepts and tools covering the basics of traditional PM and familiarizing students with the latest approaches to PM and operations. After attending the class and studying, students should be able to apply their knowledge in project and operations management, understand the importance of aligning project management practices with a company's strategy, critically examine project management information and data to make critical decisions and analyses, examine the types of transformation processes that occur within operations and define the roles and responsibilities of operations managers and the challenges they must face.

This module equips participants with the knowledge and skills to navigate the complexities of modern marketing in a digitally driven world. It explores the evolution of marketing from traditional approaches to the current digital ecosystem, where the boundaries between disciplines have become fluid, and hybrid models of communication and content delivery dominate. The module provides a strategic approach to marketing, emphasizing its integration into broader business and marketing practices. Participants will learn to set measurable goals, create effective marketing strategies. Key areas of focus include customer journey mapping (CJ), creative frameworks for marketing content, interface and user experience design (UI/UX), and the role of data-driven decision-making. By the end of this module, participants will be equipped to approach marketing with a strategic, results-driven mindset. They will develop the skills needed to design impactful marketing initiatives, leverage emerging digital platforms, and create meaningful customer experiences. This module prepares future business leaders to effectively manage and lead marketing efforts in an ever-changing, technology-driven marketplace.

This module will define key terms such as ROI, EBIT, and GAAP. It will also provide an understanding of financial statements, budgets, forecasting techniques, purchasing decisions, and laws governing the management and dissemination of financial information. After attending the class and studying, students should be able to understand, analyze, and interpret budgets and perform forecasts, understand financial statements, understand and apply double-entry accounting, and make intelligent purchasing decisions. This module teaches students how to manage cash flow, reduce costs, improve profits, and increase investment returns. The budget is the basis of all business success. It helps with both planning and controlling the company's finances.

In today’s competitive job market, employees seek more than just financial compensation. They value a workplace that recognizes their contributions, supports their professional development, and fosters a positive, inclusive environment. This module focuses on equipping participants with the knowledge and skills to meet these evolving employee expectations, attract and retain top talent, and build a high-performance organizational culture. Designed for mid- and senior-level managers, business owners, and HR professionals, the People and Talent Management module combines theoretical concepts with real-world insights from diverse industries and markets. Participants will explore essential topics such as talent acquisition, employee engagement, performance management, and leadership development. Special attention is given to the role of corporate culture and its impact on employee motivation, innovation, and overall organizational success.

In an MBA program, the Change Management and Leadership module equips students with the skills to guide organizations through change and lead effectively. It covers strategies for managing and implementing change, including addressing resistance and ensuring sustainable outcomes. Additionally, it emphasizes leadership skills such as decision-making, motivating teams, and fostering a positive organizational culture. The module combines theoretical knowledge with practical skills to prepare students for leading organizations through various challenges.

Due to its complexity, Sales Management is one of the most demanding functions in a company. Effective sales leaders possess skills that inspire and motivate their teams, set clear goals, and implement strategies to achieve sales success. For efficient sales management, managers need appropriate market strategies to meet the company’s goals, analyze and improve selected sales processes, plan necessary sales activities with various customers, develop sales development plans, and understand the customers and consumers they are targeting. Students in this module will be able to learn more about sales management, a process that, through good planning, organization, leadership, and control, contributes to better business performance and positive business results. They will learn how to identify customers and consumers and define suitable offers.

• Sustainability in the value chain
• Performance Management & Control: financial and ESG Reports
Sustainable Operations & Performance Management integrates sustainability principles and Environmental, Social, and Governance (ESG) criteria into business operations and performance strategies. This course equips students with tools and frameworks to design and manage environmentally and socially responsible operations while adhering to governance standards. Topics include sustainable supply chain management, ESG performance metrics, and strategies for reducing environmental impact while enhancing efficiency and profitability.

• Design Thinking & Disruptive Innovation
• New Technologies, Virtual Reality, and the Future of Business
• Start up entrepreneurship
This module covers the future of business and the meaning and implications of disruptive innovation, with particular attention to new technologies, virtual reality, design thinking, and the impact of disruptive innovation. Students will explore the foundations of virtual reality, from hardware and history to various applications and challenges of the medium. The module will then focus on the concept of design thinking, which is a problem-solving method. Ideas developed through these processes are then applied to a customer discovery approach. Finally, students will examine the concept of disruptive innovation: innovation that creates a new market and value network, ultimately disrupting an existing market and value network and displacing market-leading firms, products, and alliances.

The main aspects of the financial decision-making process relate to investments, financing dividends and asset management. We have to define the types of assets that a company must acquire, sell or divest in order to achieve efficient management. This module gives students the opportunity to analyze financial statements and interpret financial information, produce financial reports, assess financial risk and develop risk-reduction strategies, manage budgets and cash flow, and predict future financial trends.

Data Science methodologies explore historical data, make comparisons with competitors, analyze the market, and ultimately, make recommendations on when and where your product or services will sell best. The module covers two key areas of this field: Data Science for Business Growth, and Big Data and Business Analytics.

Supply chain management represents the strategic coordination of business functions within a business organization and throughout its supply chain for the purpose of integrating supply and demand management. A challenge of supply chain management is matching variable demand with variability of supply. Supply chain management is focused on shipping and storing inputs and finished goods, and on information handing; purchasing inputs for use in production; coordinating production of goods and services; determining the appropriate levels of inventory; and serving as the linkage between the establishments, suppliers, and customers. Production planning and demand forecasting represent critical elements of supply chain management.

This module is dedicated to individuals’ personal development through understanding and acquiring soft skills, necessary for self and professional growth which are also so called life skills. Soft skills are personal attributes that can affect relationships, communication, and interaction with others which are crucial for business success and effective leadership, in this high tech world in which we live. All the new technology and innovation cannot be applied without a proper soft skills.

This module is designed to increase the awareness of culture and its impact on you as an international leader. Learn how communication styles impact global business and leadership, and how to expand business internationally or achieve effective cross-cultural management.

This module covers the future of business and the meaning and implications of disruptive innovation, with a special focus on new technologies, Virtual Reality and Design Thinking. Students discover the key aspects of Virtual Reality, hardware and history, different applications, and the psychology and challenges of the medium, as well as the concept of Design Thinking applied to problem-solving.