MBA
The MBA program in Serbian, delivered by RBS Belgrade in partnership with Rome Business School from Italy, offers a unique opportunity for the professional development of managers, leaders, and entrepreneurs. Through a modern curriculum and interactive learning, participants will acquire the knowledge and skills needed to make strategic decisions, drive change, and lead teams in a dynamic business environment.
The MBA is aimed at professionals and managers who wish to strengthen and update their skills in the sector and acquire the knowledge and abilities to make the definitive leap into senior corporate management. The MBA at RBS Belgrade follows a part-time format with a strong regional focus. The high-quality faculty and diverse participant profiles create a transformative professional journey that extends far beyond the 10 teaching modules.
MBA Modules
This module provides participants with an understanding of the current global economic, geopolitical, and market environment. The focus is on macroeconomic trends, global risks, and changes in value chains that directly influence business decisions. Special attention is given to the role of AI and digital technologies in shaping international business and new market opportunities.
Strategic Management is an important concept for managers, decision-makers and entrepreneurs. This module examines how a business views itself overall and within the context of its environment, as well as giving insight into managing business conduct and projects proactively, with a focus on long-term strategy, incorporating factors such as the competition and market shifts into decision-making, creating a competitive advantage for the company, and resolving organizational problems.
This module aims to provide participants with concepts and tools covering the basics of traditional PM and familiarizing students with the latest approaches to PM and operations. After attending the class and studying, students should be able to apply their knowledge in project and operations management, understand the importance of aligning project management practices with a company's strategy, critically examine project management information and data to make critical decisions and analyses, examine the types of transformation processes that occur within operations and define the roles and responsibilities of operations managers and the challenges they must face.
This module equips participants with the knowledge and skills to navigate the complexities of modern marketing in a digitally driven world. It explores the evolution of marketing from traditional approaches to the current digital ecosystem, where the boundaries between disciplines have become fluid, and hybrid models of communication and content delivery dominate. The module provides a strategic approach to marketing, emphasizing its integration into broader business and marketing practices. Participants will learn to set measurable goals, create effective marketing strategies. Key areas of focus include customer journey mapping (CJ), creative frameworks for marketing content, interface and user experience design (UI/UX), and the role of data-driven decision-making. By the end of this module, participants will be equipped to approach marketing with a strategic, results-driven mindset. They will develop the skills needed to design impactful marketing initiatives, leverage emerging digital platforms, and create meaningful customer experiences. This module prepares future business leaders to effectively manage and lead marketing efforts in an ever-changing, technology-driven marketplace.
Digital HR is the digital transformation of HR services and processes through the use of social, mobile, analytics and cloud (SMAC) technologies. The module is designed to help students understand how digitization impacts HR Management and how it can help to drive business outcomes in a digital age, giving you an overview of the organizational structure, explaining the different organizational models and behavior within an organization, and change management.
This module gives students insight into Financial statements, Budgets, Forecasting techniques, Purchasing decisions and Laws that regulate the handing and dissemination of financial information.
In an MBA program, the Change Management and Leadership module equips students with the skills to guide organizations through change and lead effectively. It covers strategies for managing and implementing change, including addressing resistance and ensuring sustainable outcomes. Additionally, it emphasizes leadership skills such as decision-making, motivating teams, and fostering a positive organizational culture. The module combines theoretical knowledge with practical skills to prepare students for leading organizations through various challenges.
This module is aimed at providing participants with interactive training on the effective structuring, organisation and management of the sales force. At the end of this module participants will understand and implement an effective sales process, understand the role of the company sales force and its importance in the creation of value for customers and in the building of long-lasting and profitable relationships with them. They should also understand the sales force management process and function and identify and understand the benefits of sales and the elements of sales management.
- Sustainability in the value chain
- Performance Management & Control: financial and ESG Reports
Sustainable Operations & Performance Management integrates sustainability principles and Environmental, Social, and Governance (ESG) criteria into business operations and performance strategies. This course equips students with tools and frameworks to design and manage environmentally and socially responsible operations while adhering to governance standards. Topics include sustainable supply chain management, ESG performance metrics, and strategies for reducing environmental impact while enhancing efficiency and profitability.
- Design Thinking & Disruptive Innovation
- New Technologies, Virtual Reality, and the Future of Business
- Start up entrepreneurship
This module covers the future of business and the meaning and implications of disruptive innovation, with particular attention to new technologies, virtual reality, design thinking, and the impact of disruptive innovation. Students will explore the foundations of virtual reality, from hardware and history to various applications and challenges of the medium. The module will then focus on the concept of design thinking, which is a problem-solving method. Ideas developed through these processes are then applied to a customer discovery approach. Finally, students will examine the concept of disruptive innovation: innovation that creates a new market and value network, ultimately disrupting an existing market and value network and displacing market-leading firms, products, and alliances.
